Iron Core Athletics
The Challenge
High member churn and inability to track lead attribution from social media campaigns.
Our Solution
A centralized digital ecosystem integrating CRM, member portals, and aggressive local conversion funnels.
The Execution
Iron Core Athletics was bleeding members to franchised competitors. They were spending $10,000 a month on Facebook ads but had no idea which campaigns were actually resulting in physical walk-ins and memberships.
We built a robust digital conversion ecosystem. At the top of the funnel, we deployed hyper-targeted landing pages offering a '7-Day Elite Pass' optimized for mobile. This was integrated directly into a custom CRM we deployed, automatically tracking the lead from first click to final contract signature.
Additionally, we built a progressive web app (PWA) for existing members to track workouts and book personal training sessions, drastically improving retention through digital engagement.
Technologies Engineered
"For the first time, we know exactly where our marketing dollars are going. The member app also created a massive spike in our personal training upsells."