Oak & Iron Supply
The Challenge
High cart abandonment rate due to lack of spatial visualization and clunky mobile checkout.
Our Solution
An immersive e-commerce experience featuring AR (Augmented Reality) product viewing and 1-click checkout.
The Execution
Selling high-ticket, handcrafted furniture online is notoriously difficult. Customers hesitated to drop $4,000 on a dining table without seeing it in their space. Oak & Iron Supply was suffering from a massive 78% cart abandonment rate at the final checkout step.
We revolutionized their shopping experience by integrating web-based Augmented Reality (AR). Using Apple's ARKit and Google's ARCore directly in the browser, users could project 3D models of the furniture directly into their living rooms using their smartphone cameras—no app required.
We paired this immersive experience with a frictionless, headless checkout flow utilizing Stripe's latest APIs, dropping the time-to-purchase from 3 minutes to under 30 seconds.
Technologies Engineered
"The AR feature completely removed the 'will it fit?' hesitation. Our sales skyrocketed within weeks of launch, and our return rate plummeted because customers knew exactly what they were getting."